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Content Analysis --------------------------------
| Broadcasters' Logs |
Using ContentAnalyzer, aMap compiles the broadcasters' logs (Program logs) everyday. These logs contain the detailed description of the content telecast by a given TV station. A typical structure for the broadcasters' logs is:
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- Category
- Program
- Promotional
- Advertisement
- Language
- Live/Recorded
- Start time
- End time
- Duration
- Content code
- Classification
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The data is provided in flat file format. The daily logs are ready 24 hours after the end of the TV day. A TV day is defined to start at 2:00 AM and end at 2:00 AM on the next day.
These reports are available for download from our secure servers, to the subscribers of aMap. |
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| Content Analyzer |
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ContentAnalyzer is aMap's proprietary content analysis tool for analyzing the contents of a film recorded in mpeg format. This tool consists of two key modules. The first module is used to bookmark an mpeg file at desired locations. It can play an mpeg file in forward and reverse directions at various speeds (at normal, and 2, 3, 4, and 8 times the normal speed, and frame-by-frame). The second module enables the users to define database structure and enter content description for each segment (a segment is the length of film between two consecutive bookmarks) in the database fields created. This application works with MS Access database.
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| aMap's content analysis team comprises of psychologists, sociologists, anthropologists, and statisticians.aMap provides customized content analysis service to the broadcasters and communication research organization as per the classification schema defined by them. aMap's services include recording of the broadcasted TV content in mpeg format, and archiving it.The output data files can be provided in any format desired by the clients. |
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| Dashboard |
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aMap's dashboard service connects the client
computers to aMap's central servers, and provides a
large number of media/viewership metrics,; some of them
in real time. These dashboards use advanced data visualization
techniques . To improve the performance of these dashboards,
aMap uses state-of-art data compression techniques.
The clients can choose the reports to be displayed
on their dashboard, from a large menu of charts/reports
provided by aMap. This can be done by logging in to
secure servers through a VPN connection. The clients
can also configure their screens to show one, four or
six charts on one screen.
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| TV
commercials archive |
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aMap's TV- commercials archive has more than
1000 TV advertising commercials available for on-line
viewing These commercials can be sorted by the product
categories, brand names, and the names of the advertisers.
This service shall soon be expanded to include foreign
commercials, and provide more ways to search the database.
This service is available to aMap subscribers through
a VPN connection to our central servers.
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